Horse Training: Promotion on Social Media

“Pics or it didn’t happen” – no one takes this saying as serious as the horse show industry. Whether it is a video of practice, a picture of the new boots or an article about blankets – we like, comment and share a lot. This has lead to the fact that social media has become an important marketing tool for trainers. We have talked to three young ladies about how they use social media for advertising and getting in contact with clients.

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How to… Dress for Your First Horse Show

You have practiced a lot. You feel ready. Your horse feels ready. Ready for the first horse show. But before you start off to this unique experience, you might wonder: What to wear in which class? You might have seen pictures on Facebook or in magazines of riders wearing fancy jackets and colourful vests. And you have found out that these cost a fortune. What to do? In this article, DQHA Professional Horsewoman Claudia Bingel and designers Sabrina Hoppert and Nadine Caballera as well as Jacqueline Hans of Hansride explain what to wear, when to wear it and how to save money.

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How To: Show Nervous Horses

You have practiced a lot, paid a lot of money – and at the show it goes all wrong, because your horse thinks the poster on the wall came straight out of hell. Most riders have experienced something like that at some point in their riding career. While some horses are only nervous in the class, others are tense during the whole show or even at home. We have asked three trainers: How do you deal with nervous horses?

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Beyond Silence: Talking to Those Who Can’t Hear

Imagine this: You really want to talk to someone, but they can’t hear you or understand you. Most riders have experienced situations like this with their horses. However, we all know that if we are willing to learn their language, we can understand them. The same goes for communicating with deaf people. They might not hear you, but they can understand you and you can have great conversations. Angela Tuscher is a multiple EWU German Champion, an Americana Champion and she is also a sign language interpreter. We have talked to her about the similarities between riding and sign language, she told us why deaf people can sense horses’ moods easier and how to respectfully communicate with deaf people.

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The Talk: How Important are Bloodlines to Succeed?

Some hate it, some love it: the fact that our Western horses become more specialized year by year. While some enjoy the fact that they can have a top notch Western Pleasure or Reining horse, others prefer a Quarter Horse, Paint Horse or Appaloosa that can do it all, from Halter over Western Horsemanship to cattle classes. But how important is a specialized horse to win big at the big shows? Does it take certain bloodlines to win the trophy or will blood, sweat and tears do the job? We have talked to two young ladies, Robyn Barkey and Lena Reim, who have been successful in AQHA allround classes at the big shows – with horses that do not come from Western Pleasure/allround bloodlines.

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Serious Competition: CR Saddlery

For many years, most allround riders only would have had two answers when asked what saddle they ride in: Harris or Blue Ribbon. Today, however, they have gotten serious competitions and this time it is not from the States but from Austria: CR Saddlery. The team around boss Toni Mayrhofer and his wife Michaela – who tragically passed away last year – has developed the brand into a household name in the European allround industry. We have talked to them about the business, the tragic loss of Michi and what is next to come.

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