Horse Training: Promotion on Social Media

“Pics or it didn’t happen” – no one takes this saying as serious as the horse show industry. Whether it is a video of practice, a picture of the new boots or an article about blankets – we like, comment and share a lot. This has lead to the fact that social media has become an important marketing tool for trainers. We have talked to three young ladies about how they use social media for advertising and getting in contact with clients.

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How To: Show Nervous Horses

You have practiced a lot, paid a lot of money – and at the show it goes all wrong, because your horse thinks the poster on the wall came straight out of hell. Most riders have experienced something like that at some point in their riding career. While some horses are only nervous in the class, others are tense during the whole show or even at home. We have asked three trainers: How do you deal with nervous horses?

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Beyond Silence: Talking to Those Who Can’t Hear

Imagine this: You really want to talk to someone, but they can’t hear you or understand you. Most riders have experienced situations like this with their horses. However, we all know that if we are willing to learn their language, we can understand them. The same goes for communicating with deaf people. They might not hear you, but they can understand you and you can have great conversations. Angela Tuscher is a multiple EWU German Champion, an Americana Champion and she is also a sign language interpreter. We have talked to her about the similarities between riding and sign language, she told us why deaf people can sense horses’ moods easier and how to respectfully communicate with deaf people.

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The Talk: How Important are Bloodlines to Succeed?

Some hate it, some love it: the fact that our Western horses become more specialized year by year. While some enjoy the fact that they can have a top notch Western Pleasure or Reining horse, others prefer a Quarter Horse, Paint Horse or Appaloosa that can do it all, from Halter over Western Horsemanship to cattle classes. But how important is a specialized horse to win big at the big shows? Does it take certain bloodlines to win the trophy or will blood, sweat and tears do the job? We have talked to two young ladies, Robyn Barkey and Lena Reim, who have been successful in AQHA allround classes at the big shows – with horses that do not come from Western Pleasure/allround bloodlines.

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How to… Prepare for Hunter Hack

In this part of our series, “How to…”, are covering a fun class that is not nearly as popular in Europe as it should be: Hunter Hack. We have talked to two individuals that have loved this class for a long time: professional horsewoman and multiple AQHA World Champion Lainie DeBoer and multiple Int. DQHA Champion Christina Münster. They shared their observations and advice from an American and European point of view.

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Knowledge is Power

Many people might know Franca Bartke as a successful trainer in the All-round industry: Int. DQHA Champion, European Champion, Golden Series Champion – the list goes on. Fewer people might know that Franca has been studying at the Deutsche Sporthochschule in Cologne for two years now – this university is the most prestigious school for competitive sports in Germany. Franca has told us about her undergraduate course that features riding as well and how she juggles being a student and a horse trainer.

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How To: Work on Your Body Position for the Pattern Classes

One great thing about our sport is diversity: There are classes that focus on the horse’s talent more than the riders and some were being an excellent equestrian is a must. There are two classes in which the rider’s body position is very important: Western Horsemanship and Hunt Seat Equitation. This article is about advice on how to improve your body position on the horse. Congress Champion Jadasa “Dasi” Jablonowski and her clients Mirja Bassing and Daniela Wagner are talking about their daily routines when it comes to practicing Western Horsemanship and Equitation. Furthermore, physiotherapist Laura Pfeifer will introduce some exercises that are helpful when working on that right body position.

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