Horse Training: Promotion on Social Media

“Pics or it didn’t happen” – no one takes this saying as serious as the horse show industry. Whether it is a video of practice, a picture of the new boots or an article about blankets – we like, comment and share a lot. This has lead to the fact that social media has become an important marketing tool for trainers. We have talked to three young ladies about how they use social media for advertising and getting in contact with clients.

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Knowledge is Power

Many people might know Franca Bartke as a successful trainer in the All-round industry: Int. DQHA Champion, European Champion, Golden Series Champion – the list goes on. Fewer people might know that Franca has been studying at the Deutsche Sporthochschule in Cologne for two years now – this university is the most prestigious school for competitive sports in Germany. Franca has told us about her undergraduate course that features riding as well and how she juggles being a student and a horse trainer.

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How To: Work on Your Body Position for the Pattern Classes

One great thing about our sport is diversity: There are classes that focus on the horse’s talent more than the riders and some were being an excellent equestrian is a must. There are two classes in which the rider’s body position is very important: Western Horsemanship and Hunt Seat Equitation. This article is about advice on how to improve your body position on the horse. Congress Champion Jadasa “Dasi” Jablonowski and her clients Mirja Bassing and Daniela Wagner are talking about their daily routines when it comes to practicing Western Horsemanship and Equitation. Furthermore, physiotherapist Laura Pfeifer will introduce some exercises that are helpful when working on that right body position.

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Get Creative: Nina Zwölfer Wrote a Book About Trail

The coronavirus might annoy us, but this article is proof that many good things can result from quarantine. Nina Zwölfer has used the time during the lockdown to write a book about trail obstacles. The long-time riding instructor from Austria published her book just recently and was ranked quite high on the Amazon bestseller list. Furthermore, many people on social media posted videos of them doing fun and innovative trail obstacles. So we had to know: What is this book about?

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